KeyCrew Media Selects OpticWise as Verified Expert for Commercial Real Estate Digital Infrastructure and Building Intelligence

KeyCrew Media, a real estate analytics and media network, has selected OpticWise, led by CEO Bill Douglas, as a KeyCrew Verified Expert.

Baltimore, Maryland, United States, 18th Dec 2025 – KeyCrew Media, a real estate analytics and media network, has selected OpticWise, led by CEO Bill Douglas, as a KeyCrew Verified Expert. OpticWise will contribute data-driven analysis on digital infrastructure strategy, building intelligence systems, and AI readiness across commercial real estate markets.

KeyCrew Verified Experts are carefully selected as prolific market trend authorities who demonstrate exceptional insight and expertise in their fields. These distinguished professionals regularly contribute market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes.

OpticWise has established itself as a leader in helping commercial real estate owners and operators own and control their digital infrastructure rather than leasing it from vendors. The company specializes in designing, implementing, and managing resilient network systems for multi-tenant commercial properties including multifamily, office, hospitality, and industrial assets. OpticWise’s approach enables property owners to capture significant net operating income improvements – typically $500 per door annually in apartments and 50-75 cents per square foot in office buildings – while maintaining an industry-leading “ultimate privacy policy” that never collects or monetizes tenant data.

Under the leadership of CEO Bill Douglas and founder Drew Hall, a world-class digital architect, OpticWise has pioneered the 5C Framework (Clarify, Connect, Collect, Coordinate, Control) that transforms how commercial real estate properties approach digital transformation. The company’s proprietary approach removes single points of failure, designs networks that operate even during power outages, manages clients’ data repositories, and provides 24/7/365 monitoring and support. OpticWise currently focuses on middle-market commercial real estate portfolios of 10 to 150 properties, where decision-making is faster and technology adoption more progressive.

Bill Douglas brings over three decades of technology leadership across seven industries to commercial real estate. Known as “The Resilience Guy,” Douglas advocates for a paradigm shift in how property owners approach digital infrastructure—viewing it as a capital asset that generates measurable returns rather than an operating expense. Douglas & Hall’s book, Peak Property Performance, published by Fast Company Press in June 2024 and quickly becoming a bestseller, provides a comprehensive roadmap for commercial real estate owners to own their digital infrastructure and data strategy without vendor dependency.

Douglas’s unique perspective comes from observing that commercial real estate is the only industry he’s encountered where companies routinely allow vendors to install networks in their buildings, mine data from their own assets, and leave them with systems they can never use again. His mission is to educate the industry and shift this paradigm, helping property owners understand that less than 5% of commercial real estate portfolios are currently ready for meaningful AI implementation – primarily because they don’t own or control their data.

“Most commercial real estate owners don’t realize there’s an opportunity to improve,” said Bill Douglas, CEO of OpticWise. “They think the way they’re doing it is the way it’s done. But there’s a plethora of data being generated by their buildings – HVAC systems, elevators, access control, parking, video security – that they’re not capturing or utilizing. You can’t fix what you can’t see, and AI can’t help you if you don’t have the data. We’re honored to be selected as a KeyCrew Verified Expert and look forward to helping the industry understand that digital infrastructure should be an investment that drives returns, not just an expense.”

OpticWise’s areas of expertise include:

• Digital Infrastructure Ownership & Strategy – Comprehensive approach to owning versus leasing building networks and systems
• AI Readiness & Data Strategy – Preparing commercial real estate portfolios for machine learning and predictive analytics
• Building Resilience & Network Design – Creating resilient systems that operate during power outages and remove single points of failure
• Privacy-First Building Intelligence – Unlocking operational insights without collecting or monetizing personally identifiable information (PII)
• Middle Market CRE Technology Adoption – Specialization in family offices and private operators with 10-150 property portfolios

About OpticWise

OpticWise designs, implements, and manages digital infrastructure for multi-tenant commercial real estate properties across the United States. The company’s mission is to help property owners and operators own and control their digital infrastructure and the data it produces, enabling AI-driven insights, operational efficiency, and significant NOI improvements. OpticWise provides 24/7/365 monitoring and support, designing resilient networks backwards from the sensors and systems they need to support. The company’s “ultimate privacy policy” ensures tenant data privacy is never compromised. OpticWise also publishes the Peak Property Performance podcast, making complex digital infrastructure topics accessible to non-technical audiences. Website: www.opticwise.com and https://www.peakpropertyperformance.com/   

About KeyCrew Media

KeyCrew Media is the next generation real estate intelligence platform that leverages AI-powered analytics and first-person reporting from verified experts to produce forward-looking insights across local markets and niche asset classes. Proprietary market reporting is delivered through KeyCrew’s growing portfolio of niche media properties—including KeyCrew Journal, NextAsset News, and other specialized publications—as well as selectively syndicated to media partners that influence industry decision-makers. Learn more at keycrew.co

Media Contact

Organization: KeyCrew Media

Contact Person: Heather Hook

Website: https://www.keycrew.co

Email: Send Email

City: Baltimore

State: Maryland

Country:United States

Release id:39232

The post KeyCrew Media Selects OpticWise as Verified Expert for Commercial Real Estate Digital Infrastructure and Building Intelligence appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section