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VECTOR Signs Three-Year Strategic PR Partnership with Disney
[2025 – Tokyo/Los Angeles] Vector has officially announced a three-year strategic public relations and integrated marketing partnership with the designated marketing division of The Walt Disney Company. Effective from 2025, the collaboration will extend through 2028.
Under the agreement, Vector will execute regional initiatives for select new film promotions, brand campaigns, and consumer product marketing activities within Disney’s authorized business scope. Key focus areas include Japan-centered Asian markets and select project implementation support in the U.S. Northern region. The partnership emphasizes specialized services encompassing integrated communications, PR consulting, media strategy, digital content marketing, and regional market insights.
With extensive cross-cultural integrated marketing experience across Asia and North America, Vector possesses deep insights into regional audience behaviors and media ecosystems. Centered on Disney’s global brand value, this partnership will see Vector execute regional PR strategies to ensure brand content maintains consistency across cultural markets while achieving localized impact.
Vector’s Head of Public Relations Strategy stated:
“Disney is one of the world’s most influential entertainment brands, and we are honored to participate in its marketing and communications initiatives for designated regional markets. Over the next three years, Vector will continue to provide robust professional support to Disney in strategic consulting, media communications, and digital marketing.”
Collaborative initiatives will be executed in phases by both teams according to Disney’s project road map, aiming to enhance audience engagement and strengthen the brand’s connection with global consumers. This partnership not only reflects Disney’s recognition of Vector’s regional execution capabilities but also further solidifies Vector’s position as a trusted partner in international markets.
Source : www.vectorinc.org
